How it All Started and How You Too Can Benefit
It was late summer 2004. After getting back to my office, I sat there panting like a deer narrowly escaping hunters. After several minutes trying to catch my breath, it dawned on me just how fat and out of shape I really was.
I’d always stayed pretty active with my kids but for me, sitting there at 230lbs, hoping a heart-attack wasn’t in the cards for today, I felt totally disgusted. How did I let things slip so far? I know many gradually lower their expectations as they get older but sitting there at age 42 I knew this was NOT for me and that if I wanted to fully enjoy life, something had to change.
So the search for effective solutions that I or anybody else can use began. For those who know me, there is very little “grey” in my life. It’s either black or white. I’m either “all in” or I’m out! I rarely do things halfway.
As usual, I went “all-in”.
The next several months absolutely shocked me. I now understood all the endless FRUSTRATIONS people felt when trying to get that “damn you look good” body.
I knew there were at least two main components to health, fitness and looking great.
Nutrition and exercise right?
Well, not exactly. What I learned, I was not expecting!
As I quickly lernt the field of nutrition, exercise and living a full and happy life was full of contradicting expert advice. Most of which was preached by young, inexperienced and still “in the prime of their lives” self-appointed experts… “Inexperienced” meaning, they’d never yet felt how persistent aching joints or arthritis feels. How much slower one recuperates when in their 30s, 40s and 50s! They are clueless as to how most have become “insulin resistant” and that losing weight used to be a lot easier! Now you just look at ice cream and you put on 5 pounds!
It’s so easy to spout all kinds of advice when your hormones are working at peak efficiency to build and maintain well tone muscles while your metabolism just keeps burning up all the extra calories so that you stay tight and lean! For many, those younger days are gone.
In a “nut-shell” this is what I found…
Exercise must be fun yet challenging. In order to be fit, look great and be happy it must be specifically designed to gradually “stretch our comfort zones”. The atmosphere should be friendly and inviting yet filled with vibrating energy that helps you get past any “humps” and on to awesome productive workouts.
For maximum and fast results, exercises should be backed by real and current science.
Nutrition (education) needs to be a big part of the process.
NOT the “self-serving, conflict-of-interest” and completely ineffective in the long run crap that gets doled-out every day.
Unfortunately, the way to big profits has always been to tell people all the nice easy stuff they want to hear. The fact is that the longer it takes for you to get the body you want, the longer you have to pay these guys! And the forever off-again-on-again “yo-yo” people, are literally cash cows for the industry.
Nutrition advice needs to produce quick, dependable, duplicable and fast results. EVERY time. For this to happen it must be practical and completely backed by REPUTABLE science with absolutely no conflict of interest.
Most importantly, proper supporting psychology must be the foundation of all health and fitness programs!
Deep down you already know this. Because without it, you won’t follow through on any of the best-laid plans. People repeatedly try. The outcome is always the same.
I quickly put to good use all that I’d learnt. I lost 53lbs in less than 3 months and I have never looked back. Almost 15 years have gone by and today, at 56, grandfather of 3, I can do more than I could when I was 25!
My continual search for fast and effective ways to reach a person’s ideal body has never slowed down either.
Our Premium Crush program continues to stay at the forefront of cutting-edge research in all the three critical areas. Psychology, nutrition and exercise
I would like to personally welcome you to our family.